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Resume Keywords by Job Title: Examples and a Practical Guide

Explore keyword examples for 54 roles, find relevant terms in a job posting, and show truthful skills in your resume without stuffing or invented ATS targets.

Larbi Sahli
· Founder, Roleframe
Published · 9 min read
Resume Keywords by Job Title: Examples and a Practical Guide
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Resume keywords are terms that describe relevant skills, tools, qualifications and responsibilities. They help explain how your experience relates to a job, and some recruiting systems allow searches for them. For example, Greenhouse documents full-text resume keyword search. That does not reveal which searches or screening rules a particular employer will use.

Below are vocabulary examples for 54 roles, followed by a method for choosing terms from a specific posting. The tables are starting points, not a measured list of the most searched terms or a promise of passing an ATS. Include only skills and qualifications you actually have.

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What counts as a resume keyword

Use these categories to review the posting. The priority comes from the employer's stated requirements and your relevant experience, not a universal keyword weight.

CategoryExamplesHow to assess relevancePossible placement
Tools and platformsSalesforce, Epic, Workday, Python, AutoCADUseful when the role names the tool or you used it in relevant workSkills list and the bullet where you used it
Certifications and licencesCPA, PMP, RN licence, AWS Solutions ArchitectVerify whether required, preferred or irrelevant to this roleIts own section, spelled out with the acronym
Methods and standardsAgile, GAAP, MEDDIC, SOC 2, HIPAAInclude when they describe work you actually didInside the bullet describing how the work ran
Job titlesProject Manager, Staff Accountant, Data AnalystDistinguish your target role from historical titlesAccurate employment titles; a separate target-role headline if useful
MetricsQuota attainment, net revenue retention, patient censusUseful context when measurable and relevantThe number inside the bullet
Soft skillsCommunication, leadership, attention to detailShow through a specific example when relevantA bullet that proves it, never the skills list alone

Resume keywords by job title

These illustrative terms relate to the roles below and link to our corresponding resume examples. They are not based on a published, counted job-posting study and do not describe a private employer filter. Several are alternatives: a role may use one platform rather than all those listed.

Use the target posting to narrow the list. For regulated work, check the exact qualification and location requirements; a keyword is not a substitute for a required license or authorization. Include version numbers or credentials only when they match your experience.

Sales, marketing and customer

RoleIllustrative role vocabulary
Account ExecutiveSalesforce, Quota attainment, Outreach.io, Gong, MEDDPICC, Win rate, ZoomInfo
Account ManagerSalesforce, Net revenue retention, Renewal forecasting, Upsell and cross-sell, Quota attainment, Account planning, Quarterly business review (QBR)
Customer Success ManagerNet revenue retention (NRR), Churn reduction, Gainsight, Salesforce, Customer health scoring, Quarterly business reviews (QBRs), Renewal management
Retail ManagerP&L management, Loss prevention, Inventory management, Workforce scheduling, Comparable store sales growth, Visual merchandising, Shrinkage rate
Sales AssociatePoint of sale (POS) systems, Cash handling, Upselling, Attach rate, Visual merchandising, Loyalty program enrollment, Returns and exchanges
Sales DirectorRevenue forecasting, Pipeline management, Quota attainment, Salesforce, Go-to-market strategy, P&L ownership, Territory planning
Store ManagerP&L management, Loss prevention, Comparable store sales (comp sales), Inventory control, Workforce scheduling, Payroll administration, Shrink percentage

Finance, admin and office

RoleIllustrative role vocabulary
Administrative AssistantMicrosoft Outlook, Calendar management, Microsoft Excel, Google Workspace, Travel booking, Executives supported, Expense reporting
Bank TellerCash handling, Drawer balancing, Deposit processing, BSA/AML compliance, Know Your Customer (KYC), Fiserv, Transactions processed per shift
Chief Operating OfficerP&L management, Change management, Post-merger integration, Sales and operations planning (S&OP), ERP implementation, Supply chain management, Board reporting
Executive AssistantExecutive calendar management, Board meeting preparation, Executive communications, International travel coordination, Expense report reconciliation, Microsoft Outlook, Concur
Office ManagerQuickBooks Online, Accounts payable, Payroll processing, Vendor management, Budget management, ADP Workforce Now, Google Workspace administration
ReceptionistFront desk operations, Appointment scheduling, Multi-line phone system, Microsoft Outlook, Calendar management, Data entry, Visitor check-in

Software and web development

RoleIllustrative role vocabulary
Android DeveloperKotlin, Jetpack Compose, Android SDK, Kotlin Coroutines, MVVM, Retrofit, Hilt
Embedded Software EngineerC, C++, ARM Cortex-M, FreeRTOS, I2C, SPI, UART
Entry-Level Python DeveloperPython, SQL, Django, REST APIs, Git, Flask, PostgreSQL
Entry-Level Software DeveloperJava, JavaScript, SQL, Python, Git, React, Node.js
Entry-Level Software EngineerPython, Java, JavaScript, SQL, Git, React, TypeScript
Front End DeveloperReact, JavaScript, TypeScript, HTML/CSS, Next.js, Core Web Vitals, WCAG 2.1 AA
Full Stack DeveloperReact, Node.js, JavaScript, TypeScript, Express, PostgreSQL, MongoDB
Game DeveloperUnity, C#, Unreal Engine, C++, Gameplay systems programming, Universal Render Pipeline (URP), Shader Graph
Java DeveloperJava 17, Spring Boot, Microservices, REST APIs, Spring Data JPA, Hibernate, PostgreSQL
Junior Software DeveloperJavaScript, Python, React, TypeScript, Node.js, SQL, Git
ProgrammerSQL, Python, Java, JavaScript, C#, Git, REST APIs
Salesforce DeveloperApex, Lightning Web Components (LWC), SOQL, Salesforce Certified Platform Developer I, Service Cloud, Sales Cloud, Salesforce Flow
Web DeveloperReact, TypeScript, JavaScript, HTML and CSS, Next.js, Node.js, REST APIs

Engineering and architecture

RoleIllustrative role vocabulary
ArchitectRevit, AutoCAD, Registered Architect (RA), Construction documents, Construction administration, Building information modeling (BIM), LEED AP BD+C
Civil EngineerAutoCAD Civil 3D, Professional Engineer (PE), Stormwater management, AutoCAD, Grading and drainage design, Engineer in Training (EIT), MicroStation
Mechanical EngineerSolidWorks, GD&T (ASME Y14.5), FEA (finite element analysis), ANSYS Mechanical, Creo Parametric, Tolerance stack-up analysis, DFM and DFA

Product, project and business

RoleIllustrative role vocabulary
Business AnalystSQL, Requirements elicitation, Power BI, Tableau, Jira, User acceptance testing (UAT), Microsoft Excel
Engineering ManagerAgile and Scrum, Performance management, Technical hiring, Roadmap planning, System design, Incident management, DORA metrics
IT ManagerITIL service management, IT budget management, Vendor management, Microsoft Azure, Active Directory, ServiceNow, Incident and change management
Management ConsultantFinancial modeling, Commercial due diligence, Excel, PowerPoint, Growth strategy, Market entry strategy, Operating model design
Product DesignerFigma, Design systems, Prototyping, User research, Usability testing, Interaction design, Wireframing
Product OwnerJira, Backlog refinement, Scrum, User stories, Sprint planning, Acceptance criteria, Certified Scrum Product Owner (CSPO)
Program ManagerProgram management, Jira, PMP, Agile, Stakeholder management, Roadmap planning, Risk and issue management
Project CoordinatorProject scheduling, Microsoft Excel, Microsoft Project, Status reporting, Asana, Smartsheet, Risk and issue tracking
Project ManagerProject management, Agile, Scrum, Jira, PMP, Stakeholder management, Risk management
Scrum MasterScrum, Jira, Sprint planning, Certified ScrumMaster (CSM), Backlog refinement, Retrospectives, Professional Scrum Master I (PSM I)
Technical WriterAPI documentation, Docs-as-code, MadCap Flare, DITA, Markdown, Git, OpenAPI (Swagger)

Data, cloud and infrastructure

RoleIllustrative role vocabulary
Data AnalystSQL, Tableau, Power BI, Python (pandas), Excel (pivot tables, XLOOKUP), A/B testing, Snowflake
Data EngineerSQL, Python, Apache Airflow, Apache Spark, Snowflake, dbt, AWS
Data Entry SpecialistMicrosoft Excel (VLOOKUP, pivot tables), Data accuracy rate, Typing speed (WPM), Salesforce, Epic EHR, Data validation, 10-key by touch
DevOps EngineerKubernetes, Terraform, AWS, Docker, CI/CD pipelines, GitHub Actions, Infrastructure as code
Entry-Level Cloud EngineerAWS, Terraform, AWS Certified Solutions Architect – Associate, Linux administration, Python, Bash scripting, Docker
Entry-Level Data AnalystSQL, Excel (pivot tables, XLOOKUP), Tableau, Power BI, Python (pandas), Data cleaning, SQL joins and window functions
Network EngineerBGP, CCNA, OSPF, Cisco IOS-XE, CCNP Enterprise, MPLS, Cisco Catalyst SD-WAN
Quality EngineerRoot cause analysis, CAPA, ISO 9001, SPC, PFMEA, Six Sigma DMAIC, 8D problem solving
Systems AdministratorActive Directory, Windows Server, VMware vSphere, PowerShell, Microsoft Entra ID (Azure AD), Group Policy, Microsoft Intune
Systems EngineerModel-Based Systems Engineering (MBSE), Requirements management, IBM DOORS Next, SysML, Verification and validation, Cameo Systems Modeler, System integration

Healthcare

RoleIllustrative role vocabulary
Dental AssistantCertified Dental Assistant (CDA), Radiography certification (state X-ray permit), Digital radiography, Dentrix, Four-handed dentistry, Sterilization and infection control, BLS for Healthcare Providers (CPR)
Medical AssistantCMA (AAMA), Epic, Venipuncture, Vital signs, 12-lead EKG, Immunization administration, Patient intake and triage
Pharmacy TechnicianCPhT, Prescription dispensing, Epic Willow, Sterile compounding, Insurance adjudication, Prior authorization, PioneerRx

Education and other

RoleIllustrative role vocabulary
TeacherState teaching license (subject and grade band), Differentiated instruction, IEP accommodations, Formative assessment, Multi-Tiered System of Supports (MTSS), Response to Intervention (RTI), Progress monitoring

Related resume examples: Teacher example.

Where to place keywords so readers can understand them

Choose placement for clarity. A skills section summarizes knowledge; an experience bullet explains where you used it. The table below gives writing recommendations, not documented scoring weights.

LocationPurposePractical advice
Your historical job titleThe role you actually heldKeep it accurate; explain an unusual title in plain language if needed.
An experience bulletHow you used a skill or toolInclude the task and relevant scope or outcome.
Your professional summaryExperience most relevant to your targetUse a few relevant terms naturally; a summary is optional.
A skills sectionA concise overview of genuine knowledgeGroup tools or skills clearly; add experience evidence where useful.
A target-role headlineThe role you are seekingKeep it separate from historical job titles.
Hidden text or an irrelevant keyword blockClaims a reader cannot assess in normal readingAvoid it. Keep information visible, relevant and truthful.

How to find ATS keywords in a job description

Start with the target posting. Comparing similar roles can help you recognize terminology, but it does not override the requirements of this employer.

A repeatable process:

  1. Read Requirements, Qualifications and Responsibilities. Note the work the employer describes and any explicit eligibility requirements.
  2. Highlight specific tools, methods, languages and credentials. Separate them from general phrases such as "fast-paced environment."
  3. Notice emphasis and repetition, but do not assume that a repeated phrase has a known ATS weight.
  4. Separate required qualifications from preferred ones. A required qualification mentioned once can matter more than a preferred skill repeated several times.
  5. If the posting is vague, compare a few similar roles for context. Treat recurring terms as ideas to investigate, not a statistical rule or permission to claim unfamiliar skills.
  6. Match the employer’s wording where it accurately describes your experience. Keep past job titles truthful; use a separate target-role headline when helpful.

For example, two Data Analyst postings may emphasize different tools. One might ask for SQL and Looker; another for Python and Tableau. Emphasize the relevant experience you actually have in each application. Our guide to building a base resume and tailored versions explains how to organize those drafts.

Hard skills and soft skills: give each useful context

Tools and qualifications are easy to name precisely: Python, Salesforce, a specific license or a named certification. Include the full credential name and acronym when they help the reader, and distinguish a completed credential from one in progress.

For skills such as communication or leadership, give an example of what you did. "Led a cross-functional team of six" explains more than a bare adjective, but even that example needs the task or responsibility to become useful.

  • Tools: name the product you used, with the relevant version or specialization if needed.
  • Methods: explain how you applied the method rather than listing terminology you only recognize.
  • Credentials: give the exact credential you hold and relevant status, without implying a license from a keyword alone.
  • Working skills: describe a decision, collaboration or service example that demonstrates the skill.

This is a writing approach, not a claim that every ATS gives these categories a particular score.

Why a generic list loses to the posting in front of you

A role vocabulary list cannot know the priorities of a particular opening. A Data Analyst job might emphasize dbt and Looker, while another asks for Tableau and experimental analysis. Use the tables as reminders, then return to the actual posting.

Relevant experience can still be valuable even when the posting does not use the same words. There is no universal rule that an unmentioned skill earns nothing. Explain the connection where it helps, and avoid filling the page with unrelated tools simply because they appear in a master list.

The danger of white fonting and keyword stuffing

Keep the resume readable and honest. Hidden text, including white text on a white background, can become visible when text is selected or extracted. It also creates a mismatch between what you appear to say and what you included in the file. Do not use it to claim skills or copy a job posting invisibly.

There is no universal requirement to repeat a keyword two or three times. Name a skill where it naturally belongs, and repeat it only when another example adds useful context. A clear skills list and a relevant bullet may both mention the same tool; neither needs an artificial frequency target.

Read the page aloud to catch unnatural repetition. Our common resume mistakes guide offers other revision checks.

Contextualize keywords inside your bullet points

A keyword becomes more informative when you explain the work behind it. Compare these fictional examples:

  • Vague: "Experienced with Salesforce."
  • Specific: "Configured Salesforce automation for a 12-person sales team, replacing a manual follow-up checklist."

The second explains the contribution and scope. It does not prove an employer will rank the resume higher. Add a measured result only if you can support it; otherwise a concrete description is enough.

A useful bullet structure is action, task, relevant tool and outcome or scope. Use it to communicate your own work rather than force a number into every sentence.

A job seeker writes a resume bullet point containing the keyword Salesforce, for a guide on contextualizing keywords.

Action verbs for ATS resumes

Start a bullet with a verb that accurately describes your part in the work, then name the task and relevant skill. For example:

  • Built: built, designed, launched, developed, implemented, automated
  • Improved: reduced, increased, streamlined, upgraded, simplified
  • Led: led, managed, coordinated, mentored, supervised
  • Analyzed: analyzed, forecasted, modeled, measured, evaluated, tested
  • Supported: assisted, advised, resolved, documented, trained

These are writing options, not a list of verbs that pass a software filter. Keep a repeated verb when it is the most accurate word.

Use Roleframe to organize your revisions

Keep a base resume as a record of your experience, then review a version for each target role in Roleframe. Compare the posting with the draft and decide which accurate skills, responsibilities and examples deserve emphasis.

Treat any job-fit feedback as Roleframe's assessment, not access to an employer's private filters. Check suggested wording for invented experience or figures, make the edits you agree with and inspect the export before sending it. A checklist can help you prepare an application while a posting is open without skipping verification.

Check coverage without chasing an ATS percentage

Compare the resume with the actual requirements. A scanner can help identify terms to inspect, but its percentage depends on its own method. There is no universal 70%, 75% or 80% target that certifies a resume for an employer.

  • Required qualifications: confirm whether you meet them. A missing license is different from forgetting to mention one you hold.
  • Relevant wording: if you use a full term and the posting uses an acronym, consider including both once where helpful.
  • Evidence: connect important skills to a truthful responsibility, project or result.
  • Readability: remove repetition and make the relevant experience easy to find.

If you do not meet a requirement, do not add it to improve a score. Decide honestly whether your other experience supports an application. For layout checks, see the ATS resume format guide.

Frequently asked questions

What are ATS-friendly keywords?

They are relevant terms for the work: skills, tools, qualifications and responsibilities. Use the posting's wording when it accurately describes your experience. No term is universally "ATS-friendly," and a keyword cannot substitute for a qualification you do not have.

What are good keywords for a resume?

Start with the target posting and select terms that match your experience. Pay attention to explicit requirements before optional skills. Similar postings can offer context, but there is no evidence-based rule that a term must appear in three out of five postings to count.

Is a 70% ATS score good?

A 70% score has meaning only within the tool that calculated it and its stated method. It is not a universal employer pass mark. Inspect what the tool says is missing, confirm it against the posting and add only relevant experience you actually have.

What are the 5 P's of a resume?

There is no universal "5 P's" standard. As an editorial memory aid, you could use positioning, proof, presentation, precision and personalization: choose a target, support claims, make the page readable, check accuracy and adapt emphasis. This checklist is not an ATS formula.

How do I find the right keywords if the job posting is vague?

Compare similar roles to identify possible terminology, then ask the recruiter for clarification when practical. Do not assume the employer requires every tool used elsewhere. Describe your relevant experience clearly and distinguish genuine knowledge from skills you are still learning.

Should I put keywords in a skills section or in my experience?

Use a skills section for a concise overview and experience bullets to explain how you applied important skills. There is no required repetition count. Include a term again only when the additional context helps the reader.

Is 80% a good ATS score?

An 80% result is a tool-specific assessment, not proof that an employer will shortlist you. Check the tool's explanation, the actual requirements and the evidence in your resume. A high number cannot make an inaccurate claim acceptable.

What are the resume scanners called?

Employers use applicant tracking systems, or ATS, to manage applications. Candidate tools may be called resume scanners, keyword scanners or ATS checkers. A candidate-facing tool provides its own analysis; its output should not be presented as a result from a particular employer's system.

How many keywords should I put on a resume?

There is no fixed number. Cover the qualifications and relevant experience you can support, using terms that help explain them. Remove unrelated lists and avoid adding a tool you have never used merely because the posting names it.

Should I bold keywords in my resume?

Use bold sparingly to help people navigate, for example on headings or job titles. It is not a demonstrated way to improve an employer's ranking. Keep the underlying text clear and inspect the exported file for readability.

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